The Motown Sound consisted of great melodies, lots of tambourines and hand-clapping, blaring horns, interplay between the lead singer and his or her backup vocalists, driving bass lines and foot-slapping drum parts. They gave white America a new sound of wonderful romantic, grooving, and moving music. They knew people would be listening on their car stereos and on their transistor sets, and they were going to do what it took to make their songs sound great and memorable. When a Motown song came on, you knew it. Wherever music was being played people would come together to listen to the same music, integrating themselves. Berry Gordy helped ease the racial tension of the 1960's by bridging the gap between whites and blacks, introducing the world to Motown’s gospel-sounding soul and rhythm, and blues music.